Strategy Archives - Page 4 of 4

Coffee break 29-07-16

Here’s our round-up of what we’ve been talking about this week including how to design the body you need to survive a car crash, enhancing your ads with Google Adword price extensions, and what marketers can learn from the Ice...

29th July 2016

Brand Coffee Break Creative Marketing Strategy Technology

Coffee break 22-07-16

Here’s our round-up of what we’ve been talking about this week including Jean Claud Van Damme doing the splits, Pokémon Go, finding your ‘why’, and the art of placing CTAs above the fold.

22nd July 2016

Brand Coffee Break Creative Digital Marketing Strategy

Coffee break 08-07-16

Here’s our round-up of what we’ve been talking about this week, from brand storytelling, emojis, and 56 vases of grey, to the difference between falling in love and being in love in marketing.

8th July 2016

Brand Content Marketing Strategy

Do B2B communications have to be boring? Four tips to ace your B2B campaign

The first task I was asked to do when I started working in an advertising agency was to come up with a B2B campaign for a client. I remember thinking: “I’ve got no idea how to do this, they don’t...

14th June 2016

Brand Coffee Break Creative Digital Marketing Strategy

Coffee break 22-04-2016

Here’s our roundup of what we’ve been talking about this week. Our brew of choice this week was Café Quindío, coffee straight from the heart of Colombia.

22nd April 2016

Brand Marketing Strategy

Marketing Strategy 101: what platform should I use to advertise my brand?

Whether you are a big or a small company, knowing where to spend your budget wisely is something that worries us all. Before the internet came along, it was easy: if you had a big budget you would spend it...

21st April 2016

Marketing Strategy

What’s your Marketing New Year’s Resolution?

Planning ahead is key… It’s that time of year again and most companies will be in full swing with planning and strategising for 2016. Even if you launched your business years ago, it’s important to revisit, review and refresh your...

2nd December 2015

Creative Strategy

Behind every great project is a great brief

At a basic level, the role of any brief is to explain a project, and understanding the importance of well written briefs can make projects not only run more efficiently, but produce better results from agencies. The rules Be specific...

31st August 2015

Content Digital Marketing Strategy Technology

All you need to know about planning, creating and implementing a viral marketing campaign

Let’s start with a quick definition: Viral marketing aims to get potential buyers to share information on electronic media about a product or service, a brand or a message, to their contacts so the information spreads like a virus. Also...

31st July 2015

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Category: Strategy