Event marketing essentials
Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible? Every event is different, and therefore requires a different approach—a one size...
From teasers to turtlenecks: how to plan a product launch event from the outside in
In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news...
How do you measure your ROI when you attend an event
Events are a great way to promote your business and showcase your products and services. Whether it’s an offline event—like a conference, exhibition, award ceremony, roadshow, product launch, corporate hospitality or a private party, or an online event—like a virtual...
Designing interaction: the art of brand storytelling at events
Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into...