Marketing strategy and planning that grows your business

Ditch the directionless plans – we deliver tailored strategies with smart objectives that boost ROI. Make your next marketing move your best move.

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Hit the strategic sweet spot

We align your targets’ needs with your business goals so you can boost market share, retain more customers, and secure growth.

Value propositions and messaging

We take the kernel of what sets you or your product apart and craft a unique value proposition that distils your offering.

From there, we build compelling messaging that motivates. Our framework ensures consistency across channels and materials. And makes life easier for your internal teams.

Setting smart objectives and goals

When it comes to securing your ROI we’re relentless. We use powerful data to assign tangible goals and smart objectives, then we set key KPIs and define what success looks like for you.

Everything we do is driven by data and evidence – we never fly blind.

Research and positioning

Strategy needs solid foundations, so we dig into market trends and analyse your competition. Then we nail down your USP, segment your audience, and map your customer’s journey.

But we don’t get bogged down (hello, big agencies). Instead, we quickly turn data into actionable insights.

Tactics and channels

Pinpointing effective routes to market is crucial to seeing results. We’re experts in devising a game plan that gets you where you want to be, working with the latest tech to optimise outcomes.

And our agility means we can easily pivot if the market changes or we gain new insights.

Implementing and measuring

With the workflow in place we design and create standout deliverables, collecting and sharing data along the way so you have a clear picture of the results.

Once the project has wrapped up you get a full report measuring these results against our KPIs.

Tell us the marketing problem you need to solve

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Supporting revenue growth from £33K to £6m+ in 6 years

“F6 has been (and continue to be) instrumental in skyrocketing our revenue. Their expertise in reworking our brand has been transformative, helping us carve out a niche in a saturated telecoms market. Their retainer work for us includes devising (and constantly refining) a marketing strategy that puts us ahead of the competition, and integrating it with all our processes.

Their innovative approach aligns with our core business objectives, ensuring every marketing effort is optimised for maximum impact. It’s rare to find this blend of creativity, strategic planning, and unwavering dedication. Their expertise and deep understanding of the telecoms market has played a big role in our success.”

Dan Cunliffe

Co-Founder and Managing Director, Pangea Connected

See how our marketing strategy and planning gets results like this

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Still have questions about Marketing strategy and planning? No problem, we’ve got answers.

We track and analyse a range of metrics, depending on the specifics of a project. Common metrics we use are:

  • ROI: The ratio of revenue generated to the amount invested.
  • Sales revenue: Tracking the increase in sales revenue resulting from our marketing strategies.
  • Customer acquisition cost (CAC): Calculating the cost incurred to acquire each new customer through our marketing efforts.
  • Conversion rate: Measuring the percentage of website visitors or leads taking a desired action, like making a purchase or filling out a form.
  • Customer lifetime value (CLV): Estimating the total revenue generated from a customer over their entire relationship with the company, giving us insights into the long-term impact of our strategies.
  • Marketing qualified leads (MQLs) and sales qualified leads (SQLs): Tracking the number of leads generated, and the amount deemed qualified for sales.
  • Website traffic and engagement: Monitoring website traffic metrics like visits, page views, and time spent on site to gauge the effectiveness of our marketing campaigns in driving audience engagement.
  • Brand awareness and perception: Using surveys or social media analytics to measure changes in brand awareness, sentiment, and perception among the target audience.
  • Customer retention rate: Assessing the percentage of customers retained over a specific period to indicate how far our services fostered customer loyalty.
  • Net promoter score (NPS): The likelihood of a customer recommending your business or product to someone else.
  • Cost per acquisition (CPA): Calculating the average cost incurred to acquire a new customer through marketing efforts, providing insights into the efficiency of acquisition channels.
  • Goal achievement: How far the strategy achieved the initial objectives, and whether it meets or exceeds industry benchmarks.

This really depends on the project and how much research is required at the outset. But a typical project covering market analysis, positioning, value propositions, messaging, and tactics will take between 8-12 weeks. This includes initial discovery conversations, client content reviews, and feedback calls.

We love working with in-house teams and are happy for them to steer a project. We can design and create assets, develop and place ads, and train up sales teams to ensure your strategy is a success. 

We collaborate at every stage to ensure we’re delivering what’s expected, with weekly check-ins so your team are always up-to-speed. And because we’re a small team you can always speak directly to the creatives working on your project.

We think so! Taking shots in the dark is risky – especially if you’re operating in a saturated, highly competitive market. You need to show your business in the absolute best light if you’re going to succeed. Your customers will expect your website to look and function at a certain level. They will want your communications to be engaging, effective, and accurate. And your Finance team will want to know their ad budget isn’t being thrown up the wall. 

Effective marketing planning is a long-term investment that avoids wasted money and missed opportunities. With us you get what you pay for: a team of highly skilled, experienced creatives and marketers dedicated to marketing that grows your business. We deliver proven ROI, and ensure you’ve got a competitive advantage. 

Our services flex to suit your needs and we’ll always work within your budget constraints and scope. We’re upfront about costs, so there’s no nasty surprises. 

Ultimately, it’s about the value we create for you and the growth we can drive with strategic alignment and cohesive messaging.

Our customer-centric approach means we take the time to listen. We agree on a timeline and revision rounds before we get started. Typically, we liaise with you on weekly calls, keeping you up-to-date with how the project is progressing, and going through feedback together. You can also send written feedback if it’s easier.

We work closely with you to ensure you have enough time to review any assets we’re creating. If something requires special attention our team will jump on a call to go through it with you. We pride ourselves on completing revisions in the agreed time to ensure projects stay on track. 

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