Using webinars to gather leads and inspire an industry
social media impressions
Global partner programme
But simply launching the programme wasn’t enough—they needed a way to promote it to a global audience, establish themselves as thought leaders, and position the programme as a cut above the competition in order to build a partner base.
Building the webinar presentation
Promoting the event to a global audience
Strategy at every stage
First, we set out to excite and intrigue the industry with a promotional campaign that targeted the most relevant, responsive leads.
Then, we managed and supported the virtual event platform throughout each webinar, ensuring Telefónica and their partners could work their magic; all while engaging with the viewers live.
Finally, after each webinar we used detailed analytics to run retention campaigns and provide Telefónica’s sales team with high quality insights.