Sesui is the bright British innovator of award-winning cloud communications software. For 15 years they’ve specialised in untangling communication systems and putting them into the cloud for organisations that provide a vital service in healthcare, travel, manufacturing, and the voluntary sector.

Sesui’s team was at its biggest yet; which is why they needed brand clarity more than ever.

A colour palette and logo weren’t making the cut anymore—the team needed an authentic cause to get behind, along with versatile visuals and a tone of voice that reflect it.

They were missing chances to make a lasting impression on their target audience.

We ran workshops with Sesui to find their purpose and values; then built a creative strategy that would direct their new identity and marketing communications. 

With a powerful set of values now unifying their employees, and a set of guidelines showing how to execute those values, we gave Sesui a new identity and the tools to keep their communications clear, consistent, and engaging.

Though the Sesui team was diverse, there was one thing they all had in common: a love of puzzles. From weekly quizzes to sudoku, each team member had a serious passion for brain-teasers of all kinds.

Our eureka moment came when we realised this was the groundwork for a new creative strategy. If problem solving was important to them as a team, and central to what they do as a business, it should also be the guiding principle for how they communicate—from visuals to marketing activities.

We also discovered that ‘Sesui’ is an anagram of ‘issue’, which allowed us to build a puzzle-centric narrative around their name. And we used tangrams—an ancient shape-based puzzle—as a basis for their visual language.