Bringing clarity, purpose, & empowerment through a fresh identity
more new business
new sales leads
net promoter score increase
Pinpointing brand purpose
A colour palette and logo weren’t making the cut anymore—the team needed an authentic cause to get behind, along with versatile visuals and a tone of voice that reflect it.
They were missing chances to make a lasting impression on their target audience.
Building brand guidelines
Assembling a brand toolkit
Weaving the narrative into marketing collateral
Keeping the comms consistent
Placing puzzles at the heart of their brand
Our eureka moment came when we realised this was the groundwork for a new creative strategy. If problem solving was important to them as a team, and central to what they do as a business, it should also be the guiding principle for how they communicate—from visuals to marketing activities.
We also discovered that ‘Sesui’ is an anagram of ‘issue’, which allowed us to build a puzzle-centric narrative around their name. And we used tangrams—an ancient shape-based puzzle—as a basis for their visual language.
Bringing whitepapers to life
The F6 team created a reinvigorated look and feel that truly reflects who we are as a company, and will ensure brand consistency for us going forward. Furthermore, they provided strategic support to drive lead generation with targeted campaigns across both print and digital.
We highly recommend the F6 Agency; they have exceptional design skills and go above and beyond to add value.