Our solution put users at the forefront of the site—both when it came to visitors and the Kingston First Marketing team.
Communicating what Kingston First was all about was top of the agenda. So we started by researching their users: mapping out their personas, working out what would bring them to the website, and pinpointing what they needed.
Then we reorganised the site to build intuitive user journeys, prioritising tasks that users would most want to perform. Once the structure was finished, we refocused the site’s content around giving users real value, refreshing it with an approachable tone of voice, deploying a cross-linking strategy, and creating areas for helpful downloads.