Bridging the gap between Kingston First and the business community with a new website
Helped the client land 92% favourable votes in their renewal ballot
Created clear user journeys out of a complex web of information
Built the site for
streamlined in-house management
And with a renewal ballot on the horizon, it was crunch time for businesses to give them their vote to run the district for another five years—a vote that would hinge closely on communicating what they did for businesses in the most transparent, understandable, and engaging way.
Collating website assets
From there, we restructured and reorganised the site to build intuitive user journeys, prioritising tasks that users would most want to perform, like getting in touch or booking courses. Once the structure was finished, we refocused the site’s content around giving users real value, refreshing it with a simple yet approachable tone of voice, deploying a cross-linking strategy for related content, and creating areas for helpful downloads.
Renewal ballot page
Combining these with 1-1 training sessions, we set the team up with the tools and knowledge they’d need to manage their day-to-day marketing tasks in-house.
With one of the highest turnouts for BID renewal in the country, 92% of businesses and organisations voted in favour of Kingston First, with 90% voting in favour by rateable value.
Furthermore, the site is now built with both brand and functional longevity in mind. The Kingston First team can update content, track user engagement, and communicate effectively with the businesses of the town centre; all while we take care of the nuts and bolts behind the scenes.
Bringing the brand online
We combined a clean, simple aesthetic with carefully considered bright blocks, inspired by the Kingston First logo. These coloured blocks playfully intertwine with content and town photography, tying everything together and leading visitors through pages to reflect the approachable tone of voice of the brand.