Capturing an audience with a freshly branded flagship event
of target registrations delivered
Positive survey feedback earned
And they needed it fast. With invitations to send and print deadlines to meet, the concept, message, and visuals had to be created within two weeks.
A connectivity story unlike the rest
The shifting gradient represents the luminous, ever-changing quality of the digital world.
(Not to mention—it’s very nice to look at.)
Using expressive motion delivers an enthusiastic, vibrant, visible key message. It takes the audience from here to there; from then, to now, to what’s next.
Juxtaposing and layering static shapes creates tension, and the illusion of movement. Again, a clear reflection of the transition that Virtual1’s industry is undergoing.
As a narrative tool, timelines set the scene for conversations around connectivity shifts throughout history.
And along with illustrating the historical context, they provoke thought about how the next shift will manifest, and Virtual1’s role in it.
Bringing the event to life
Breaking down the key message
F6 Agency played a key part in bringing Virtual1’s first flagship event to life through an exceptional and distinct visual identity.
Their expertise in the telecoms industry meant they were able to pinpoint a creative concept that would effectively drive our communications not only for this event, but for FutureConnect events going forward. Furthermore their creative direction was not only built with similar longevity, but packed in remarkable visuals, engaging animations, and standout messaging usually unseen in our industry—all while remaining faithful to our brand.
The event was a huge success with excellent attendance, and thanks to the F6 team we now have a fantastic foundation that we can continue to build on for years to come.