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Founded in 2015, Pangea cut the red tape and defuse the confusion that holds most technology providers back from giving their customers innovative wireless and IoT solutions. Built to connect things, their intelligent mobile connectivity future proofs telecoms and IoT tech, while their expert team provides partners with the capability and coaching to unlock lucrative new revenue streams.
The catalyst for innovation and disruption in most sectors, telecommunications has become one of the fastest growing and competitive industries in the world. Cutting through the noise to reach audiences and build partnerships can be a challenge — especially when you’re competing with global Mobile Network Operators.
Pangea’s challenge as a channel supplier is two fold: Building saliency and trust with a wide audience of resellers, service providers, and solution providers, all while educating and enabling current partners to take solutions to their customers.
We’re responsible for formulating and running Pangea’s entire marketing strategy — from brand building and sales support that positions them leagues ahead and poles apart from their competitors, to a 50-50 inbound outbound marketing activity split that escorts leads throughout the B2B sales cycle.
Our on-going service for Pangea spans our five marketing pillars.
We manage Pangea’s brand strategy, with a focus on building more recognition, trust, and equity. Through unique brand positioning and product propositions, we support Pangea with all the tools they need to get them and their partners to market.
We design, develop, and maintain Pangea’s website in house, to provide a high quality user experience, educate partners and prospects, and net higher conversion rates.
We use our tools to research and develop keyword strategies for Pangea, expanding their audience, ranking them above competitors, and bringing more relevant traffic to the website.
We plan and execute Pangea’s inbound marketing strategy and activity, successfully bringing them more brand awareness, boosting credibility, and securing long term sales growth.
We push Pangea’s brand to audiences via tightly targeted outbound marketing campaigns that convert prospects into leads and create sales uplifts with immediate ROI.
The combination of our full service marketing strategy and tactics in 2020 brought in over £1.1m in leads, with the majority coming directly through Pangea’s website. This played a major role in helping them increase their partner count by roughly 200 over 2021, and their 95% YoY growth. It’s also helped them win marketing awards across their industry, including marketing campaign of the year, and marketing team of the year.
F6 reworked our brand and helped us carve out a niche in the very busy telecoms market. That includes building us a new website with an SEO strategy that puts us ahead of the competition, and integrating it with all our processes, which has made life a breeze for our Sales and Ops teams.
We get full analytics reports every month that show us the results of their data-driven marketing and SEO strategy — in just one quarter, we’ve seen a 91% increase in total website traffic and 700% increase in leads.
Co-founder and CTO, Pangea Connected