How to ace your marketing in times of crisis
As Comms Dealer’s editor Nigel Sergent rightly said: the telecoms channel players are unsung heroes in a time of uncertainty. Through the products and services you provide, you’re keeping vital services like the NHS going. You’re helping to stock the...
Sizing up the competition: why you need competitor analysis
Competition is a driving force in nature, fiercest when winning is necessary for survival—from lions fighting for territory to peacocks flashing their feathers. In business, the battle is fought and won with strategic marketing plans designed to attract customers to...
See the world through your customers eyes
Offer a highly desirable product or service at a fair price and you’ll net yourself a good amount of customers with a decent amount of repeat business… Right? Well, maybe not. The business world has never been so competitive. With...
How creative drives business growth
Traditionally, creative has largely been viewed as a subjective pursuit. In school, design is (wrongly) tossed in with art, and creative writing is often seen as self-indulgent. And in the workplace, creatives can sometimes end up relegated to a corner...
Make marketing a key to your success with customer centricity
The simple truth is that no matter how good your sales team are, without customers you don’t have a business. And in an increasingly saturated market, shifting your marketing strategy from purely supporting the sales process to focusing on the...
Differentiating small business marketing and big business marketing
Here’s how businesses often approach their marketing: Chuck money at a lot of ad space Wait for the sales to come in It’s not an inherently bad strategy, and the thinking behind it is pretty solid: if you see my...
Your business in startup mode–what should you consider to market your business?
With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the legwork to establish their brands, where should you start? There’s...
Are Marketing and Sales the same thing?
Marketing and Sales can often be mistaken for the same process in a business—after all, they share the same goal: to generate more revenue. With Sales, you’ll have conversations with your prospects, offer them a product or service, and then...
What is marketing and why should a business do it, anyway?
Everyone seems to know that marketing is an essential ingredient to helping a business succeed. But what exactly is it, and where should a business start? Firstly, let’s take a look at marketing as a whole. Essentially, marketing helps to...