Competition is a driving force in nature, fiercest when winning is necessary for survival—from lions fighting for territory to peacocks flashing their feathers. In business, the battle is fought and won with strategic marketing plans designed to attract customers to...

The simple truth is that no matter how good your sales team are, without customers you don’t have a business. And in an increasingly saturated market, shifting your marketing strategy from purely supporting the sales process to focusing on the...

Marketing and Sales can often be mistaken for the same process in a business—after all, they share the same goal: to generate more revenue. With Sales, you’ll have conversations with your prospects, offer them a product or service, and then...

Everyone seems to know that marketing is an essential ingredient to helping a business succeed. But what exactly is it, and where should a business start? Firstly, let’s take a look at marketing as a whole. Essentially, marketing helps to...