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Category: Marketing fundamentals
How to ace your marketing in times of crisis
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F6 Agency NewsMarketingMarketing fundamentalsPR and Press

How to ace your marketing in times of crisis

As Comms Dealer’s editor Nigel Sergent rightly said: the telecoms channel players are unsung heroes in a time of uncertainty.  Through the products and services you provide, you’re keeping vital services like the NHS going. You’re helping to stock the...
6th April 2020
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Sizing up the competition: why you need competitor analysis
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Marketing fundamentals

Sizing up the competition: why you need competitor analysis

Competition is a driving force in nature, fiercest when winning is necessary for survival—from lions fighting for territory to peacocks flashing their feathers. In business, the battle is fought and won with strategic marketing plans designed to attract customers to...
13th March 2019
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See the world through your customers eyes
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MarketingMarketing fundamentals

See the world through your customers eyes

Offer a highly desirable product or service at a fair price and you’ll net yourself a good amount of customers with a decent amount of repeat business… Right? Well, maybe not. The business world has never been so competitive. With...
27th February 2019
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How creative drives business growth
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CreativeMarketing fundamentals

How creative drives business growth

Traditionally, creative has largely been viewed as a subjective pursuit. In school, design is (wrongly) tossed in with art, and creative writing is often seen as self-indulgent. And in the workplace, creatives can sometimes end up relegated to a corner...
21st February 2019
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Make marketing a key to your success with customer centricity
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Marketing fundamentals

Make marketing a key to your success with customer centricity

The simple truth is that no matter how good your sales team are, without customers you don’t have a business. And in an increasingly saturated market, shifting your marketing strategy from purely supporting the sales process to focusing on the...
8th February 2019
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Differentiating small business marketing and big business marketing
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MarketingMarketing fundamentals

Differentiating small business marketing and big business marketing

Here’s how businesses often approach their marketing: Chuck money at a lot of ad space Wait for the sales to come in It’s not an inherently bad strategy, and the thinking behind it is pretty solid: if you see my...
5th February 2019
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Your business in startup mode–what should you consider to market your business?
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BrandMarketingMarketing fundamentalsStrategy

Your business in startup mode–what should you consider to market your business?

With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the legwork to establish their brands, where should you start? There’s...
25th January 2019
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Are Marketing and Sales the same thing?
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Marketing fundamentals

Are Marketing and Sales the same thing?

Marketing and Sales can often be mistaken for the same process in a business—after all, they share the same goal: to generate more revenue. With Sales, you’ll have conversations with your prospects, offer them a product or service, and then...
18th January 2019
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What is marketing and why should a business do it, anyway?
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Marketing fundamentals

What is marketing and why should a business do it, anyway?

Everyone seems to know that marketing is an essential ingredient to helping a business succeed. But what exactly is it, and where should a business start? Firstly, let’s take a look at marketing as a whole. Essentially, marketing helps to...
10th January 2019
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