Competition is a driving force in nature, fiercest when winning is necessary for survival—from lions fighting for territory to peacocks flashing their feathers. In business, the battle is fought and... read more →
Offer a highly desirable product or service at a fair price and you’ll net yourself a good amount of customers with a decent amount of repeat business... Right? Well, maybe... read more →
Traditionally, creative has largely been viewed as a subjective pursuit. In school, design is (wrongly) tossed in with art, and creative writing is often seen as self-indulgent. And in the... read more →
The simple truth is that no matter how good your sales team are, without customers you don’t have a business. And in an increasingly saturated market, shifting your marketing strategy... read more →
Here’s how businesses often approach their marketing: Chuck money at a lot of ad space Wait for the sales to come in It’s not an inherently bad strategy, and the... read more →
With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the... read more →
Marketing and Sales can often be mistaken for the same process in a business—after all, they share the same goal: to generate more revenue. With Sales, you’ll have conversations with... read more →
Everyone seems to know that marketing is an essential ingredient to helping a business succeed. But what exactly is it, and where should a business start? Firstly, let’s take a... read more →