How to ace your marketing in times of crisis
As Comms Dealer’s editor Nigel Sergent rightly said: the telecoms channel players are unsung heroes in a time of uncertainty. Through the products and services you provide, you’re keeping vital services like the NHS going. You’re helping to stock the...
See the world through your customers eyes
Offer a highly desirable product or service at a fair price and you’ll net yourself a good amount of customers with a decent amount of repeat business… Right? Well, maybe not. The business world has never been so competitive. With...
Differentiating small business marketing and big business marketing
Here’s how businesses often approach their marketing: Chuck money at a lot of ad space Wait for the sales to come in It’s not an inherently bad strategy, and the thinking behind it is pretty solid: if you see my...
Your business in startup mode–what should you consider to market your business?
With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the legwork to establish their brands, where should you start? There’s...
Mano-a-mano: In-house vs marketing agencies
Whether you’re a start-up or a well established brand, there’ll come a time where most businesses will be looking to make a decision about how best to run their marketing. Should you ride the wave and do it yourself, invest...
New year, new marketing plan: Our top 5 tips to secure success in 2019
The most common question I’m sure everyone’s asking around this time of the year is: where has the time gone? Or, how is it possible that we’re almost at the end of 2018? Well, yes—we’ve reached the end of another...
We need to talk about the Tide Super Bowl advert | Coffee Break
In my spare time, I like to peruse the Internet. Wikipedia deep dives, Reddit boards, and YouTube have made me into a (probably very annoying) fountain of ‘so I saw this thing…’ phrases. And as an avid peruser of the...
The invertising pull vs. the advertising push | Coffee Break
Happy Friday! This week our Creative Strategist explains why tactics that pull your audience to your brand might work better than pushing yourself in front of them.
Going viral: The shift from traditional to digital media marketing
Since the rise of the World Wide Web in the early 1990s, businesses have shifted their marketing focus from traditional media (i.e. print and television) to digital media (i.e. websites, email, and social media). Digital media has provided brands with...