How to ace your marketing in times of crisis
As Comms Dealer’s editor Nigel Sergent rightly said: the telecoms channel players are unsung heroes in a time of uncertainty. Through the products and services you provide, you’re keeping vital services like the NHS going. You’re helping to stock the...
See the world through your customers eyes
Offer a highly desirable product or service at a fair price and you’ll net yourself a good amount of customers with a decent amount of repeat business… Right? Well, maybe not. The business world has never been so competitive. With...
Differentiating small business marketing and big business marketing
Here’s how businesses often approach their marketing: Chuck money at a lot of ad space Wait for the sales to come in It’s not an inherently bad strategy, and the thinking behind it is pretty solid: if you see my...