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Author: Elena
Do B2B communications have to be boring? Four tips to ace your B2B campaign
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BrandContentMarketingStrategy

Do B2B communications have to be boring? Four tips to ace your B2B campaign

The first task I was asked to do when I started working in an advertising agency was to come up with  a B2B campaign for a client. I remember thinking: “I’ve got no idea how to do this, they don’t...
14th June 2016
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Marketing Strategy 101: what platform should I use to advertise my brand?
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BrandMarketingStrategy

Marketing Strategy 101: what platform should I use to advertise my brand?

Whether you are a big or a small company, knowing where to spend your budget wisely is something that worries us all. Before the internet came along, it was easy: if you had a big budget you would spend it...
21st April 2016
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Periscope Series 2: 10 ways to use Periscope to promote your business and bond with your audience
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DigitalTechnology

Periscope Series 2: 10 ways to use Periscope to promote your business and bond with your audience

So you have heard all about Periscope but you are not sure how to use it to benefit your business. This post aims to give you some ideas on how to use it to engage and build your audience. Don’t...
19th November 2015
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Periscope Series 1: A starter guide for businesses
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DigitalTechnology

Periscope Series 1: A starter guide for businesses

If you are interested in social media or use it for your business you probably have heard about a new mobile app called Periscope. This post aims to address the initial points you should consider before using the app to promote...
18th September 2015
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All you need to know about planning, creating and implementing a viral marketing campaign
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ContentDigitalMarketingStrategyTechnology

All you need to know about planning, creating and implementing a viral marketing campaign

Let’s start with a quick definition: Viral marketing aims to get potential buyers to share information on electronic media about a product or service, a brand or a message, to their contacts so the information spreads like a virus. Also...
31st July 2015
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