Coffee break 22-04-2016
Here’s our roundup of what we’ve been talking about this week. Our brew of choice this week was Café Quindío, coffee straight from the heart of Colombia.
Marketing Strategy 101: what platform should I use to advertise my brand?
Whether you are a big or a small company, knowing where to spend your budget wisely is something that worries us all. Before the internet came along, it was easy: if you had a big budget you would spend it...
What’s your Marketing New Year’s Resolution?
Planning ahead is key… It’s that time of year again and most companies will be in full swing with planning and strategising for 2016. Even if you launched your business years ago, it’s important to revisit, review and refresh your...
Behind every great project is a great brief
At a basic level, the role of any brief is to explain a project, and understanding the importance of well written briefs can make projects not only run more efficiently, but produce better results from agencies. The rules Be specific...
All you need to know about planning, creating and implementing a viral marketing campaign
Let’s start with a quick definition: Viral marketing aims to get potential buyers to share information on electronic media about a product or service, a brand or a message, to their contacts so the information spreads like a virus. Also...