Advertising is in the golden age of content creation. People have unlocked their dormant storytelling powers through a world full of creative platforms. Highly polished user-generated content is very accessible and through simple app interfaces, consumers can engage powerhouses of...

Whether it’s a product review, a simple comment on Amazon, a Youtube video or an Instagram picture along with your competition’s hashtag, user generated content (UGC) is everywhere. UGC is, in fact, the dominant form of media at this point...