Candice, Author at F6 Agency

Make marketing a key to your success with customer centricity

The simple truth is that no matter how good your sales team are, without customers you don’t have a business. And in an increasingly saturated market, shifting your marketing strategy from purely supporting the sales process to focusing on the...

8th February 2019

Brand Marketing Marketing fundamentals Strategy

Your business in startup mode–what should you consider to market your business?

With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the legwork to establish their brands, where should you start? There’s...

25th January 2019

Marketing fundamentals

Are Marketing and Sales the same thing?

Marketing and Sales can often be mistaken for the same process in a business—after all, they share the same goal: to generate more revenue. With Sales, you’ll have conversations with your prospects, offer them a product or service, and then...

18th January 2019

What is marketing and why should a business do it, anyway?

Marketing fundamentals

What is marketing and why should a business do it, anyway?

Everyone seems to know that marketing is an essential ingredient to helping a business succeed. But what exactly is it, and where should a business start? Firstly, let’s take a look at marketing as a whole. Essentially, marketing helps to...

10th January 2019

New year, new marketing plan: Our top 5 tips to secure success in 2019

Marketing Strategy

New year, new marketing plan: Our top 5 tips to secure success in 2019

The most common question I’m sure everyone’s asking around this time of the year is: where has the time gone? Or, how is it possible that we’re almost at the end of 2018? Well, yes—we’ve reached the end of another...

15th October 2018

F6 Agency News

Seven blogs for seven years

If you haven’t heard already, we’re turning seven! To get ready to celebrate, we’ve dusted off our archives to bring you our top seven blog posts—covering everything from strategy, to creative, to technology. Want to know what Batman can...

24th May 2018

Events Marketing Strategy

Event marketing essentials

Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible? Every event is different, and therefore requires a different approach—a one size...

27th March 2017

Bringing context back to marketing and advertising

Marketing Strategy

Bringing context back to marketing and advertising

When someone mentions the word marketing or advertising, what do you think of? Sales? Branding? Promotion? A clever TV advert? You will often find that many people confuse both the terms, marketing and advertising. While they are both very important,...

31st January 2017

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Author: Candice