- your products,
- your messages,
- your distribution channels,
- the customer support you offer,
- and any other business interactions you may have with a customer.
Everyone seems to know that marketing is an essential ingredient to helping a business succeed. But what exactly is it, and where should a business start? Firstly, let’s take a look at marketing as a whole. Essentially, marketing helps to sell products and services with the ultimate goal of gaining shareholder value. It’s a process of creating and keeping customers, through tailoring: