🎂 Celebrating 8 years of F6
When I established F6 Agency in 2011, I was driven by the idea of the environment and culture I wanted to create in a marketing agency, how I wanted clients to feel about working with us, and what results and...
Sizing up the competition: why you need competitor analysis
Competition is a driving force in nature, fiercest when winning is necessary for survival—from lions fighting for territory to peacocks flashing their feathers. In business, the battle is fought and won with strategic marketing plans designed to attract customers to...
See the world through your customers eyes
Offer a highly desirable product or service at a fair price and you’ll net yourself a good amount of customers with a decent amount of repeat business… Right? Well, maybe not. The business world has never been so competitive. With...
Make marketing a key to your success with customer centricity
The simple truth is that no matter how good your sales team are, without customers you don’t have a business. And in an increasingly saturated market, shifting your marketing strategy from purely supporting the sales process to focusing on the...
Your business in startup mode–what should you consider to market your business?
With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the legwork to establish their brands, where should you start? There’s...
Are Marketing and Sales the same thing?
Marketing and Sales can often be mistaken for the same process in a business—after all, they share the same goal: to generate more revenue. With Sales, you’ll have conversations with your prospects, offer them a product or service, and then...