Coffee break 12-08-16
Here’s our round-up of what we’ve been talking about this week including Apple and Samsung’s battle, bots vs. apps, and winning Olympic ads.
Coffee break 05-08-16
Here’s our round-up of what we’ve been talking about this week including the power of teams, bringing your business to life with Instagram Stories, and Lorem Ipsum generators for Gangsters, Pokémon Trainers, and Hipsters.
Coffee break 22-07-16
Here’s our round-up of what we’ve been talking about this week including Jean Claud Van Damme doing the splits, Pokémon Go, finding your ‘why’, and the art of placing CTAs above the fold.
Tone of voice: key for superheroes, crucial for brands
In the words of Philip Kotler, ‘if you aren’t a brand, you’re a commodity’ – and nobody wants to be a commodity. How do we avoid this grim fate? Tone of voice is a good place to start.
Coffee break 08-07-16
Here’s our round-up of what we’ve been talking about this week, from brand storytelling, emojis, and 56 vases of grey, to the difference between falling in love and being in love in marketing.
Visual languages: forging Rembrandts and Coke adverts
What does it take to forge a Rembrandt? How about a Coke advert? The first is difficult but not impossible. The second is easier, and is designed specifically to be so. Both share a similarity in that they apply distinct...
Do B2B communications have to be boring? Four tips to ace your B2B campaign
The first task I was asked to do when I started working in an advertising agency was to come up with a B2B campaign for a client. I remember thinking: “I’ve got no idea how to do this, they don’t...
Why logo refreshes are more than just Powerpoint and Photoshop gradients
It’s a Thursday morning and I’m scrolling through my Twitter feed. There’s been a scandal. People are outraged. Except it isn’t really a scandal: It’s the announcement of Instagram’s new logo the day before, and now I’m watching a tidal...