Writing winning award entries 🏆 and actions speak louder than adverts 📣 Coffee break 21-04-17
Happy Friday! This week we’re talking about what went wrong with THAT Pepsi advert, and what turns an industry award entry into an award winner!
Digital marketing tightrope walking, thought leadership, and triggered email campaigns: Coffee Break 31-03-17
Here’s our roundup of what we’ve been talking about this week, including why thought leadership is a key element in content marketing, how to create purposeful campaigns with triggered emails, and digital tightrope walking.
Event marketing essentials
Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible? Every event is different, and therefore requires a different approach—a one size...
How many CTAs is too many, quality over quantity in content, and the medium is the message
Happy Friday! This week we’re asking how many CTAs are too many CTAs, whether it’s better to favour quality over quantity in content, and what impact the medium you use to deliver your content could be having on your messaging....
From teasers to turtlenecks: how to plan a product launch event from the outside in
In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news...
Measuring customer lifetime value, brand consistency, and choosing a content management system: Coffee Break 17-03-17
This week we’re asking if it’s time to shift customer interaction away from volume and start investing in quality, what consistency has to do with trust in branding, and what you need to know when choosing a content management system.
Marketing Week Live 2017 highlights
In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement. Didn’t make it to the event or simply wondering what all the...
Emoji search results 🔍 , inbound marketing and consumer powered marketing: Coffee Break 10-03-17
Here’s our roundup of what we’ve been talking about this week, including Google’s u turn on allowing emojis in search results, how to get the best out of inbound marketing, and why you should be encouraging your consumers to talk...
Using strategy to enhance creative and interactive marketing possibilities: Coffee Break 03-03-17
This week we’re looking at why creative that lacks strategy is so underwhelming, and exploring the possibilities of interactive marketing—from data visualisation to storytelling.
User generated content in advertising and video marketing: Coffee break 10-02-17
Happy Friday! This week’s coffee break covers why Airbnb is shifting their marketing approach to focus on user generated content, and why video is essential in engaging and converting customers.