Strategy Archives - Page 4 of 5

Designing interaction: the art of brand storytelling at events

Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into...

15th February 2017

Brand Coffee Break Creative Digital Marketing Strategy

User generated content in advertising and video marketing: Coffee break 10-02-17

Happy Friday! This week’s coffee break covers why Airbnb is shifting their marketing approach to focus on user generated content, and why video is essential in engaging and converting customers.

10th February 2017

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Coffee Break Creative Digital Marketing Strategy

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Be our Valentine? Join us for a coffee date where we discuss what makes a great Valentine’s campaign and why it isn’t just about targeting couples. Elsewhere, we’re looking at why people not reading important documents is a design problem that...

3rd February 2017

Bringing context back to marketing and advertising

Marketing Strategy

Bringing context back to marketing and advertising

When someone mentions the word marketing or advertising, what do you think of? Sales? Branding? Promotion? A clever TV advert? You will often find that many people confuse both the terms, marketing and advertising. While they are both very important,...

31st January 2017

Brand Marketing Strategy

Know thy customer: why your strategy should focus on customer experience

Your strategy, whether marketing, business, creative, campaign, or brand, is your game plan. It’s what success looks like and what it’s going to take to get there. Sure, your strategy will involve how you’re going to target your customers and...

23rd January 2017

Brand Coffee Break Creative Digital Marketing Strategy Technology

DuckDuckGo, new ways of engaging with your audience, and sonic branding: Coffee Break 20-01-17

Here’s our roundup of what we’ve been talking about this week, including DuckDuckGo’s growing popularity, new ways of engaging with your audience, and why your brand could benefit from an earworm.

20th January 2017

Coffee Break Creative Marketing Strategy

Using customer data for personalisation and how AI can protect your brand: Coffee Break 13-01-17

This week, our discussions around the coffee machine have covered big data and deep learning, from how advances in Artificial Intelligence can tell you if someone’s stolen your logo, to using customer data to craft more enriched and compelling marketing...

13th January 2017

Brand Coffee Break Creative Digital Strategy

Coffee break 07-10-16

Grab a coffee and enjoy our round up of the week as we ask how to make online advertising worthwhile, how to make your own KitKat, and how to make a bank not look like a bank.

7th October 2016