Strategy Archives - Page 4 of 5

Using customer data for personalisation and how AI can protect your brand: Coffee Break 13-01-17

This week, our discussions around the coffee machine have covered big data and deep learning, from how advances in Artificial Intelligence can tell you if someone’s stolen your logo, to using customer data to craft more enriched and compelling marketing...

13th January 2017

Brand Coffee Break Creative Digital Strategy

Coffee break 07-10-16

Grab a coffee and enjoy our round up of the week as we ask how to make online advertising worthwhile, how to make your own KitKat, and how to make a bank not look like a bank.

7th October 2016

Brand Coffee Break Creative Marketing Strategy

Coffee break 16-09-16

Get the F6 Friday feeling with shower beers, bake offs, lots of yellow, and a tonne of cats.

16th September 2016

Brand Coffee Break Creative Marketing Strategy

Coffee break 09-09-16

Here’s 3 questions we’ve been asking this week: Kangaroo or two finger salute? What’s your 2017 Marketing Strategy? Sex, drugs and… aubergine?

9th September 2016

Brand Coffee Break Creative Marketing Strategy Technology

Coffee break 05-08-16

Here’s our round-up of what we’ve been talking about this week including the power of teams, bringing your business to life with Instagram Stories, and Lorem Ipsum generators for Gangsters, Pokémon Trainers, and Hipsters.

5th August 2016

Coffee Break Creative Digital Marketing Strategy

Coffee break 29-07-16

Here’s our round-up of what we’ve been talking about this week including how to design the body you need to survive a car crash, enhancing your ads with Google Adword price extensions, and what marketers can learn from the Ice...

29th July 2016

Brand Coffee Break Creative Marketing Strategy Technology

Coffee break 22-07-16

Here’s our round-up of what we’ve been talking about this week including Jean Claud Van Damme doing the splits, Pokémon Go, finding your ‘why’, and the art of placing CTAs above the fold.

22nd July 2016

Brand Coffee Break Creative Digital Marketing Strategy

Coffee break 08-07-16

Here’s our round-up of what we’ve been talking about this week, from brand storytelling, emojis, and 56 vases of grey, to the difference between falling in love and being in love in marketing.

8th July 2016

Brand Content Marketing Strategy

Do B2B communications have to be boring? Four tips to ace your B2B campaign

The first task I was asked to do when I started working in an advertising agency was to come up with a B2B campaign for a client. I remember thinking: “I’ve got no idea how to do this, they don’t...

14th June 2016

Brand Coffee Break Creative Digital Marketing Strategy

Coffee break 22-04-2016

Here’s our roundup of what we’ve been talking about this week. Our brew of choice this week was Café Quindío, coffee straight from the heart of Colombia.

22nd April 2016

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Category: Strategy