Strategy Archives - Page 3 of 5

Marketing Week Live 2017 highlights

In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement. Didn’t make it to the event or simply wondering what all the...

14th March 2017

Emoji search results 🔍 , inbound marketing and consumer powered marketing: Coffee Break 10-03-17

Coffee Break Digital Marketing Strategy Technology

Emoji search results 🔍 , inbound marketing and consumer powered marketing: Coffee Break 10-03-17

Here’s our roundup of what we’ve been talking about this week, including Google’s u turn on allowing emojis in search results, how to get the best out of inbound marketing, and why you should be encouraging your consumers to talk...

10th March 2017

Using strategy to enhance creative and interactive marketing possibilities: Coffee Break 03-03-17

Coffee Break Content Creative Digital Marketing Strategy Technology

Using strategy to enhance creative and interactive marketing possibilities: Coffee Break 03-03-17

This week we’re looking at why creative that lacks strategy is so underwhelming, and exploring the possibilities of interactive marketing—from data visualisation to storytelling.

3rd March 2017

How do you measure your ROI when you attend an event

Events F6 Agency News Strategy

How do you measure your ROI when you attend an event

Events are a great way to promote your business and showcase your products and services. Whether it’s an offline event—like a conference, exhibition, award ceremony, roadshow, product launch, corporate hospitality or a private party, or an online event—like a virtual...

28th February 2017

Brand Coffee Break Creative Strategy

Creative Thinking Strategies and What’s in a name: Coffee break 17-02-17

Happy Friday! This week’s coffee break covers why creative thinking strategies are as important, and the significance in choosing the right name.

17th February 2017

Brand Creative Events Strategy

Designing interaction: the art of brand storytelling at events

Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into...

15th February 2017

Brand Coffee Break Creative Digital Marketing Strategy

User generated content in advertising and video marketing: Coffee break 10-02-17

Happy Friday! This week’s coffee break covers why Airbnb is shifting their marketing approach to focus on user generated content, and why video is essential in engaging and converting customers.

10th February 2017

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Coffee Break Creative Digital Marketing Strategy

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Be our Valentine? Join us for a coffee date where we discuss what makes a great Valentine’s campaign and why it isn’t just about targeting couples. Elsewhere, we’re looking at why people not reading important documents is a design problem that...

3rd February 2017

Bringing context back to marketing and advertising

Marketing Strategy

Bringing context back to marketing and advertising

When someone mentions the word marketing or advertising, what do you think of? Sales? Branding? Promotion? A clever TV advert? You will often find that many people confuse both the terms, marketing and advertising. While they are both very important,...

31st January 2017

Brand Marketing Strategy

Know thy customer: why your strategy should focus on customer experience

Your strategy, whether marketing, business, creative, campaign, or brand, is your game plan. It’s what success looks like and what it’s going to take to get there. Sure, your strategy will involve how you’re going to target your customers and...

23rd January 2017

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Category: Strategy