Marketing Archives - Page 4 of 6

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Be our Valentine? Join us for a coffee date where we discuss what makes a great Valentine’s campaign and why it isn’t just about targeting couples. Elsewhere, we’re looking at why people not reading important documents is a design problem that...

3rd February 2017

Bringing context back to marketing and advertising

Marketing Strategy

Bringing context back to marketing and advertising

When someone mentions the word marketing or advertising, what do you think of? Sales? Branding? Promotion? A clever TV advert? You will often find that many people confuse both the terms, marketing and advertising. While they are both very important,...

31st January 2017

Brand Coffee Break Content Marketing

B2B content marketing and brands who KISS: Coffee Break 27-01-17

This week, we’re getting back to basics, asking what the value is for brands in keeping things simple, and why starting with your metrics might be the most important thing to do in B2B content marketing

27th January 2017

Brand Marketing Strategy

Know thy customer: why your strategy should focus on customer experience

Your strategy, whether marketing, business, creative, campaign, or brand, is your game plan. It’s what success looks like and what it’s going to take to get there. Sure, your strategy will involve how you’re going to target your customers and...

23rd January 2017

Brand Coffee Break Creative Digital Marketing Strategy Technology

DuckDuckGo, new ways of engaging with your audience, and sonic branding: Coffee Break 20-01-17

Here’s our roundup of what we’ve been talking about this week, including DuckDuckGo’s growing popularity, new ways of engaging with your audience, and why your brand could benefit from an earworm.

20th January 2017

Coffee Break Creative Marketing Strategy

Using customer data for personalisation and how AI can protect your brand: Coffee Break 13-01-17

This week, our discussions around the coffee machine have covered big data and deep learning, from how advances in Artificial Intelligence can tell you if someone’s stolen your logo, to using customer data to craft more enriched and compelling marketing...

13th January 2017

Brand Coffee Break Creative Marketing

Christmas Storytelling and Customer Experience: Coffee Break 18-11-16

Warm up with this weeks Coffee Break, where we put two retail titans head to head in the battle for this years best Christmas advert, and ask how important it is to give your customers the best brand experience while...

18th November 2016

Brand Coffee Break Creative Marketing Strategy

Coffee break 16-09-16

Get the F6 Friday feeling with shower beers, bake offs, lots of yellow, and a tonne of cats.

16th September 2016

Brand Coffee Break Creative Marketing Strategy

Coffee break 09-09-16

Here’s 3 questions we’ve been asking this week: Kangaroo or two finger salute? What’s your 2017 Marketing Strategy? Sex, drugs and… aubergine?

9th September 2016

Brand Coffee Break Creative Marketing

Coffee break 02-09-16

Here’s our round-up of what we’ve been talking about this week including fresh approaches to retail advertising, and passports, postcards, and programming in Beazley Designs of the Year.

2nd September 2016

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Category: Marketing