Digital Archives - Page 2 of 4

How many CTAs is too many, quality over quantity in content, and the medium is the message

How many CTAs is too many, quality over quantity in content, and the medium is the message

Happy Friday! This week we’re asking how many CTAs are too many CTAs, whether it’s better to favour quality over quantity in content, and what impact the medium you use to deliver your content could be having on your messaging....

24th March 2017

Brand Coffee Break Digital Marketing Strategy

Measuring customer lifetime value, brand consistency, and choosing a content management system: Coffee Break 17-03-17

This week we’re asking if it’s time to shift customer interaction away from volume and start investing in quality, what consistency has to do with trust in branding, and what you need to know when choosing a content management system.

17th March 2017

Brand Digital Marketing Strategy

Marketing Week Live 2017 highlights

In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement. Didn’t make it to the event or simply wondering what all the...

14th March 2017

Emoji search results 🔍 , inbound marketing and consumer powered marketing: Coffee Break 10-03-17

Coffee Break Digital Marketing Strategy Technology

Emoji search results 🔍 , inbound marketing and consumer powered marketing: Coffee Break 10-03-17

Here’s our roundup of what we’ve been talking about this week, including Google’s u turn on allowing emojis in search results, how to get the best out of inbound marketing, and why you should be encouraging your consumers to talk...

10th March 2017

Using strategy to enhance creative and interactive marketing possibilities: Coffee Break 03-03-17

Coffee Break Content Creative Digital Marketing Strategy Technology

Using strategy to enhance creative and interactive marketing possibilities: Coffee Break 03-03-17

This week we’re looking at why creative that lacks strategy is so underwhelming, and exploring the possibilities of interactive marketing—from data visualisation to storytelling.

3rd March 2017

Brand Coffee Break Creative Digital Marketing Strategy

User generated content in advertising and video marketing: Coffee break 10-02-17

Happy Friday! This week’s coffee break covers why Airbnb is shifting their marketing approach to focus on user generated content, and why video is essential in engaging and converting customers.

10th February 2017

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Coffee Break Creative Digital Marketing Strategy

The month of love in advertising and if it’s important, use a GIF: Coffee break 03-02-17

Be our Valentine? Join us for a coffee date where we discuss what makes a great Valentine’s campaign and why it isn’t just about targeting couples. Elsewhere, we’re looking at why people not reading important documents is a design problem that...

3rd February 2017

Brand Coffee Break Creative Digital Marketing Strategy Technology

DuckDuckGo, new ways of engaging with your audience, and sonic branding: Coffee Break 20-01-17

Here’s our roundup of what we’ve been talking about this week, including DuckDuckGo’s growing popularity, new ways of engaging with your audience, and why your brand could benefit from an earworm.

20th January 2017

Brand Coffee Break Creative Digital Strategy

Coffee break 07-10-16

Grab a coffee and enjoy our round up of the week as we ask how to make online advertising worthwhile, how to make your own KitKat, and how to make a bank not look like a bank.

7th October 2016

Brand Coffee Break Content Creative Digital

Coffee break 23-09-16

Here’s our round-up of what we’ve been talking about this week including Lush TV, interactive stamps of intrigue, and getting hooked on Netflix.

23rd September 2016

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Category: Digital