Brand Archives - Page 2 of 5

Increasing organic traffic, the UX & UI difference, and media consumption motivations: Coffee Break 21-07-17

Happy Friday! This week we’re giving you inside advice on websites—from how to increase your website’s organic traffic, to translating what UX & UI actually mean. Lastly, we’re rounding up with the four main motivations for online media consumption to...

21st July 2017

Brand Coffee Break Creative Marketing Strategy

The importance of a good brief, and neural network iconography: coffee break 26-05-17

Happy Friday! This week’s Coffee Break covers how to write the perfect brief with your agency, and how machine learning is helping to create successful iconography for brands.

26th May 2017

Brand Coffee Break Marketing

Writing winning award entries 🏆 and actions speak louder than adverts 📣 Coffee break 21-04-17

Happy Friday! This week we’re talking about what went wrong with THAT Pepsi advert, and what turns an industry award entry into an award winner!

21st April 2017

Brand Events Marketing PR and Press Strategy

From teasers to turtlenecks: how to plan a product launch event from the outside in

In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news...

20th March 2017

Brand Coffee Break Digital Marketing Strategy

Measuring customer lifetime value, brand consistency, and choosing a content management system: Coffee Break 17-03-17

This week we’re asking if it’s time to shift customer interaction away from volume and start investing in quality, what consistency has to do with trust in branding, and what you need to know when choosing a content management system.

17th March 2017

Brand Digital Marketing Strategy

Marketing Week Live 2017 highlights

In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement. Didn’t make it to the event or simply wondering what all the...

14th March 2017

Brand Coffee Break Creative Strategy

Creative Thinking Strategies and What’s in a name: Coffee break 17-02-17

Happy Friday! This week’s coffee break covers why creative thinking strategies are as important, and the significance in choosing the right name.

17th February 2017

Brand Creative Events Strategy

Designing interaction: the art of brand storytelling at events

Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into...

15th February 2017

Brand Coffee Break Creative Digital Marketing Strategy

User generated content in advertising and video marketing: Coffee break 10-02-17

Happy Friday! This week’s coffee break covers why Airbnb is shifting their marketing approach to focus on user generated content, and why video is essential in engaging and converting customers.

10th February 2017

Brand Coffee Break Content Marketing

B2B content marketing and brands who KISS: Coffee Break 27-01-17

This week, we’re getting back to basics, asking what the value is for brands in keeping things simple, and why starting with your metrics might be the most important thing to do in B2B content marketing

27th January 2017

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Category: Brand