Your business in startup mode–what should you consider to market your business?
With the start-up revolution showing no signs of slowing down, getting your marketing right has never been more important. But if you’re in competition with those who’ve already done the legwork to establish their brands, where should you start? There’s...
New year, new marketing plan: Our top 5 tips to secure success in 2019
The most common question I’m sure everyone’s asking around this time of the year is: where has the time gone? Or, how is it possible that we’re almost at the end of 2018? Well, yes—we’ve reached the end of another...
We need to talk about the Tide Super Bowl advert | Coffee Break
In my spare time, I like to peruse the Internet. Wikipedia deep dives, Reddit boards, and YouTube have made me into a (probably very annoying) fountain of ‘so I saw this thing…’ phrases. And as an avid peruser of the...
Going viral: The shift from traditional to digital media marketing
Since the rise of the World Wide Web in the early 1990s, businesses have shifted their marketing focus from traditional media (i.e. print and television) to digital media (i.e. websites, email, and social media). Digital media has provided brands with...
Increasing organic traffic, the UX & UI difference, and media consumption motivations: Coffee Break 21-07-17
Happy Friday! This week we’re giving you inside advice on websites—from how to increase your website’s organic traffic, to translating what UX & UI actually mean. Lastly, we’re rounding up with the four main motivations for online media consumption to...