Scaling success: Celebrating 13 years of growth in telecoms, IoT, and tech

Scaling success: Celebrating 13 years of growth in telecoms, IoT, and tech

Scaling success: Celebrating 13 years of growth in telecoms, IoT, and tech

This year, we at F6 Agency are marking a significant milestone – 13 years of helping brands in the telecoms, IoT, and tech world thrive.

The F6 story so far

Our MD, Candice Cunliffe, set out to shake up the marketing world. And she began with the idea of a blank canvas. Taking this concept – that fresh beginnings and clear thinking lead to truly great work – she founded The White Design Agency in 2011.

Within just a year she had landed one of the UK’s largest network operators as a client, turning her startup into a serious player in telecoms marketing. Specialising in the telecoms world meant offering a more comprehensive service, so F6 Agency was born.

Named after the hex code (digital web colour code) for white, #FFFFFF, her belief that the best ideas start with a clean slate was woven into the agency’s foundations.

From a bedroom office to industry leader, Candice’s journey shows what happens when you mix vision and talent with determination.

Since then we’ve been supporting telcos, IoT solution providers, and tech companies turn marketing headaches into opportunities, and meet the demands of the ever-evolving digital landscape.

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Over the past decade Candice has built a team of committed creatives and data obsessives, each bringing bags of talent and specialist skills. Now, we’re a team of six, including award-winning artists, critically acclaimed authors, and prize-nominated advertisers.

We’ve recently moved into a new office and have exciting plans for the future.

What we’ve achieved

(If you can’t blow your own trumpet on your birthday, when can you?)

In thirteen years we’ve delivered standout results for our clients, like:

Significant returns
A £1.44 million return for one of the UK’s top network operators
Sales-qualified leads
One client saw a 700% increase in SQLs within just one quarter
New business growth
Our brand redesign drove a 30% increase in new business
Recurring revenue
Our strategies helped achieve a target of £750k, a 66.67% increase within six months
Startup to success
We supported a tech startup’s growth from £33k to over £6m in revenue in just five years
Award-winning marketing
Our campaigns have received accolades across the channel

These results are a testament to our deep understanding of the UK telecoms channel, working closely with vendors, resellers, and solution providers to craft marketing initiatives and partner program support that deliver ROI.

From a bedroom office to industry leader, Candice’s journey shows what happens when you mix vision and talent with determination.

Coming of age in a fast-paced world

We’re raising a glass to mark this milestone, and also setting out our ambitions for the next phase: we’re not just growing, we’re scaling in an area that’s ripe for innovation. A dynamic, complex sector like telecoms and IoT demands agility and foresight – and we have these in abundance.

As marketing adapts to the seismic changes driven by AI, machine learning, digital platform evolution, and the shift towards more personalised real-time communications, our expertise will be even more necessary. And we’ll keep on learning and listening and developing, so we can take your marketing hassles off your hands.

At F6 Agency, we’re more than a marketing agency. We’re your partner in scaling success.

Here’s to the next chapter in our journey together – bigger, better, and bolder.

Want to wish us a happy birthday (and talk about how we can grow your business)?
Get in touch
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Candice Cunliffe
Managing Director

Our MD and founder, Candice blends strategic marketing and business development support to help owners and marketing managers grow their business. From IoT start-ups and telecoms scale-ups to major network operators, her clients know they’ll see tangible returns.

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