Today’s customers are continuously on the move. Whether it’s on a phone, tablet or any other mobile device, the information they need is right there at their fingertips. The sophisticated consumer has a high affinity towards instant information and that is why mobile applications have a crucial role in today’s marketplace. It doesn’t come as a surprise then that 80% of time on mobile is spent inside apps and 72% of tablet owners purchase online from their tablets through an app weekly.
Regardless of the character of your business, mobile apps can help you acquire and retain customers, and furthermore, it can improve your company’s brand value.
Having a well-design app, in tune with your overall brand is essential, as 57% of users say they won’t recommend a business with a poorly designed mobile site or app. Mobile apps are great tools for various reasons – they can build loyalty, reinforce a brand, increase visibility and accessibility and most importantly, directly connect you with the ever-on-the-go consumer.
Push notifications are a great way to leverage this platform – with a 97% read-through rate, that means users can be updated instantly on offers, events and other messages that you wish to send across. This subsequently makes it easier for the consumers to take advantage of your promotions, in-app store purchases and subscriptions being two of the many ways to convert users into customers.
Mobile apps are also a great tool for you to stay connected with your customers, harnessing the potential for understanding their behaviour, communicating with them when necessary and receiving feedback on your services. It also keeps the customers engaged and immersed in the experience, therefore creating a good long-lasting relationship.
