How HubSpot can transform your marketing – and your growth

How HubSpot can transform your marketing – and your growth

How HubSpot can transform your marketing – and your growth

In today’s fast-paced telecoms and IoT industries, businesses can’t just rely on talent and a great product to stay ahead of the competition. You need the right tools, too.

But when you’re stuck with clunky legacy sales-based systems and poor communication between teams, you’re missing out on valuable revenue opportunities and essential cost savings.

Which is why we wanted to tell you about HubSpot.

It’s a comprehensive customer relationship management (CRM) platform with all the tools and services you need to manage your marketing, sales, customer service, and content management processes effectively – all from one place.

The word ‘game-changing’ is overused, but HubSpot is one of those rare beasts that actually lives up to the label. Its powerful features can transform your marketing efforts and help drive growth for your telecom, IoT, or tech business.

Powering growth with HubSpot

If you’re not already using a CRM you could be missing out on a 300% increase in conversion rates. Plus you’ll reduce the number of spreadsheets in your life, which is always a win, in our book.

And with HubSpot you could see results like:

2.7X higher ROI from your tech stack
115% more leads after 6 months
78% increase in deal close rate after 6 months

HubSpot’s platform is made up of 5 key components, all designed to address specific business needs:

01

Marketing Hub

  • Automate personalised email campaigns, increasing engagement and conversions

  • Manage social media, boosting brand awareness and customer interactions

  • Generate and nurture leads, improving the quality of TOFU prospects

  • Track campaign performance and automate tasks, optimising marketing ROI and efficiency

02

Sales Hub

  • Track email engagement, allowing for speedy, targeted follow-ups

  • Simplify meeting scheduling, reducing admin time and improving client relationships

  • Automate sales processes, freeing up time for high-value sales activities

  • Manage sales pipeline and generate reports, enabling data-driven decision making

03

Service Hub

  • Efficient ticketing system, ensuring faster resolution of customer issues

  • Provide live chat support, enhancing real-time customer satisfaction

  • Collect customer feedback, so you can continuously improve products and services

  • Create a self-service knowledge base, reducing support workload and empowering customers

04

CMS Hub

  • Build and manage optimised websites, improving search engine rankings and user experience

  • Create engaging content and landing pages, driving more qualified leads

  • Personalise user experience, increasing visitor engagement and conversion rates

05

Operations Hub

  • Automate routine tasks and workflows, reducing errors and freeing up time for strategic activities

  • Manage data quality across systems, ensuring consistent and reliable information for decision-making

  • Sync data with other tools and platforms, creating a unified view of your business operations

HubSpot’s annual ROI report shows that after 1 year customers see 129% more leads, close 36% more deals, and improve ticket closure rates by 37%.

Why HubSpot is a game-changer for telecoms, IoT, and tech businesses

With these impressive features rolled into one user-friendly platform, it’s easy to see how HubSpot eliminates wasted time and gives your business the rock-solid strategic and analytic foundations it needs to thrive.

Like HubSpot’s 216,000 other customers, you could:

  • Streamline your marketing operations with centralised activities, making it simple to coordinate your teams and channels, and ensuring campaigns have optimum impact.

  • Improve lead generation and nurture with targeted campaigns, prioritised prospects, and the ability to focus on opportunities with the most potential.

  • Personalise customer experiences with detailed profiles and tracked interactions across your touchpoints, and cultivate a reputation for top-notch customer satisfaction that sets you apart.

  • Make informed decisions powered by HubSpot’s impressive analytics and reporting features, like customisable dashboards, giving you essential insights so you can identify key metrics and be the first to spot trends.

  • Easily integrate HubSpot with existing systems, whether you’re using specialised software, other marketing tools, or plain-old spreadsheets.

  • Enjoy scalability and flexibility that allows your marketing to evolve as your business grows, ensuring you can always access the right tools and features at every stage in your journey.

Want more ROI? It’s there for the taking

HubSpot’s annual ROI report shows that after 1 year customers see 129% more leads, close 36% more deals, and improve ticket closure rates by 37%.

Take the example of Functionly, a global org design software company, that transformed their operations by implementing HubSpot’s full CRM platform. Consolidating in this way meant they could align more effectively between departments, and the automation features saved them one full-time employee’s work per week.

Overall, HubSpot helped Functionly optimise their marketing strategy, leading to:

400% year-on-year growth in organic traffic
20X increase in monthly site traffic over two years
£139,000 annual savings

Now they can confidently handle a 100X increase in customer sign-ups – essential for this scaling business.

Ready to accelerate your growth with HubSpot marketing?

We make it easy for you to integrate HubSpot’s powerful suite of tools so you can future-proof your business and stay ahead in a dynamic market. We’ll take care of all the technicalities, provide training and customised options, and help you get the most out of the precision analytics.

So you can improve your ROI, transform the way you connect with customers, and embrace the future of business management with HubSpot.

Let’s talk about how we can get you set up
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Lulah Ellender
Senior Copywriter

For Lulah it all starts with Story, whether that’s writing punchy website copy, creating compelling messaging, or crafting campaigns that deliver. Her previous clients include Credit Suisse, Victorinox, and Mann+Hummel.

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