How to become an industry award-winning business (and why it matters)

How to become an industry award-winning business (and why it matters)

How to become an industry award-winning business (and why it matters)

Any business faces an uphill battle to stand out. And the highly competitive world of telecoms, IoT, and tech only makes this tougher.

That’s why winning an industry award is such a game-changer. According to data collected by Best Business Awards, it can increase operating income by 63%.

So if you offer a stand-out service, want to expand your customer base, and are looking to attract top talent, you need to win an award – pronto. And we’re going to show you how to do it. But first, more on why it matters.

Making a name for yourself

Word travels fast in the channel. And reputations can be made or lost within the ecosystem. Winning an award serves as a powerful endorsement, directed at the right people – whether that’s competitors, partners, or prospects.

Then, there’s brand visibility. Winning an award gets you substantial media coverage, with call-outs in industry publications and social media buzz. You can do your fair share of promotion too, with blog posts, pictures, and great content for company socials.

It’s not all about bringing in business, either. Winning an award puts you on the map for prospective employees looking for positions at the most forward-thinking, innovative companies in the industry. Who doesn’t want to work in an office with shiny trophies on the mantelpiece, after all?

Last year, 70% of the entries we submitted on behalf of our partners ended up as finalists, with 40% going on to be winners.

How to craft an unbeatable industry award entry

Winning an industry award is all in the details. You may know exactly what makes your business special, but articulating it as part of an award entry is another matter entirely. Here’s how to do it:

1
Understanding the entry criteria is vital
Read the guidelines and work out what the judges are looking for. If they ask for examples, provide them. If they want numbers, blow them away with measurable data you’ve gathered. And if the word count is low, make every word count.
2
Your entry should tell a compelling story
Show where you started, mention problems you faced, and explain exactly how you overcame them. And within this, say what makes you brilliant. Think from a judge’s perspective – what makes your business different from everyone else, and deserving of recognition?
3
Give proof points to demonstrate your claims
These could be examples from case studies, ROI, impressive deals done, social impact, or positive company culture impact.

Seeking help from the experts

We get it. Winning awards is important, but entry forms can be overwhelming, time consuming, and difficult to get right.

That’s where specialists like us come in. Writing award entries is a big part of our offering, and we’ve seen impressive results over the years. Last year, 70% of the entries we submitted on behalf of our partners ended up as finalists, with 40% going on to be winners.

So, if you’re ready to start filling up that trophy cabinet, increasing your reputation and generating new business as a result, we’re here to help.

Talk to us today about the awards you’ve set your sights on
Get in touch
Image link
Dan Jeakins
Copywriter

With a pedigree of Communiqué-nominated projects, Dan delivers engaging, creative work that helps our clients stand out and thrive. He has worked with Pfizer, Allergan, and GSK.

Image link

Want the latest marketing insights straight to your inbox?

Share on
Related Posts