How to become an industry award-winning business (and why it matters)
Any business faces an uphill battle to stand out. And the highly competitive world of telecoms, IoT, and tech only makes this tougher.
That’s why winning an industry award is such a game-changer. According to data collected by Best Business Awards, it can increase operating income by 63%.
So if you offer a stand-out service, want to expand your customer base, and are looking to attract top talent, you need to win an award – pronto. And we’re going to show you how to do it. But first, more on why it matters.
Making a name for yourself
Word travels fast in the channel. And reputations can be made or lost within the ecosystem. Winning an award serves as a powerful endorsement, directed at the right people – whether that’s competitors, partners, or prospects.
Then, there’s brand visibility. Winning an award gets you substantial media coverage, with call-outs in industry publications and social media buzz. You can do your fair share of promotion too, with blog posts, pictures, and great content for company socials.
It’s not all about bringing in business, either. Winning an award puts you on the map for prospective employees looking for positions at the most forward-thinking, innovative companies in the industry. Who doesn’t want to work in an office with shiny trophies on the mantelpiece, after all?
We swept the board for one of our clients, achieving 8 wins and a further 7 nominations, exposing them to an audience of thousands of industry professionals.
How to craft an unbeatable industry award entry
Winning an industry award is all in the details. You may know exactly what makes your business special, but articulating it as part of an award entry is another matter entirely. Here’s how to do it:
Seeking help from the experts
We get it. Winning awards is important, but entry forms can be overwhelming, time consuming, and difficult to get right.
That’s where specialists like us come in. Writing award entries is a big part of our offering, and we’ve seen impressive results over the years. Like the year we swept the board for one client, achieving 8 wins and a further 7 nominations, exposing them to an audience of thousands of industry professionals.
So, if you’re ready to start filling up that trophy cabinet, increasing your reputation and generating new business as a result, we’re here to help.
Talk to us today about the awards you’ve set your sights on
With a pedigree of Communiqué-nominated projects, Dan delivers engaging, creative work that helps our clients stand out and thrive. He has worked with Pfizer, Allergan, and GSK.
