Originality is Dead. Long Live Originality: A call to arms to redefine originality

The topic of originality is a constant in the design world. From design school, to agency studios, to client meetings, it is a word that is almost guaranteed to surface, causing me to visibly flinch, followed up by a sustained internal scream.

My issue with originality, however, isn’t with the word itself, but the ideology underpinning its usage.

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