Peak Technologies provide enterprise mobility, managed services, printing, software and mobile data capture solutions for customers in manufacturing, retail, warehousing, distribution, logistics, transportation and field-based operations around the world.
They have deep industry expertise and a global reputation as leaders in their field.
To capitalise on the growth in the automotive manufacturing sector, Peak Technologies wanted to launch their WIP (Work-in-Progress) and RFID (Radio Frequency Identification) solutions into the UK, US, Benelux and Canadian markets.
Their partner, Zebra Technologies, was supporting the campaign, so any deliverables needed to reflect both companies’ branding and USP.
After an essential insight-gathering process, we delivered a laser-focused campaign consisting of market analysis, messaging, content creation, and an eye-catching video animation that would boost brand awareness, build credibility, and drive leads in new markets.
We started by conducting focused research to ensure the campaign was positioned effectively and would resonate with key prospects. To ground the messaging in compelling value we defined the target audience and identified their Jobs to Be Done.
Then we dived into analysing the market and current competitor solutions, highlighting any gaps or points of difference. We used this information to craft unique positioning, value propositions, and a messaging framework for both immediate and future content.
Developing key messaging
Tracking the journey
The central showpiece in this campaign was a video animation. We started our storyboard with the discovery that one car has >30,000 different parts. Once we’d nailed the script, our talented designers built an isometric grid of an automotive manufacturing plant, and created characters to populate it.
Then Craig, an animation pro, brought the characters to life, adding movement and energy to the story. We zoomed in to showcase more specific RFID use cases on a component’s journey through the plant, always aiming for spot-on details and top quality animation.
Adding movement
Telling the story
We also created a blog post to engage targets and boost SEO, a landing page to capture leads, and an eBook to inform and educate prospects. Peak Technologies’ consultative approach is a key differentiator, so we wove this throughout the content.
During the project we held regular calls with our client, key stakeholders, and their RFID experts to ensure we were on the right track. This is especially important when we’re talking about complex technologies.
Videos are the most shared content type on LinkedIn in 2024. Thanks to this campaign, our client was able to build social media posts and marketing emails around the messaging and video we created, gaining a valuable asset in their marketing toolkit.
This led to an email click-to-open-rate of 127% and a LinkedIn engagement rate of 7.1% – way above the average of 3.85%. Their video post also saw a CTR of 4.1%, smashing the 0.65% average.
The campaign has successfully raised brand awareness in lucrative European and Canadian markets, establishing Peak Technologies as credible experts and suppliers of choice for RFID solutions in automotive manufacturing. The Peak Technologies teams are also using the video to tap into new revenue streams in the US market. It’s a valuable prompt in sales conversations, engaging prospects and demonstrating the different product use cases in a simple, interesting way.
‘F6 brought our vision to life with creative assets that exceeded our expectations, especially the video animation, which will be a lasting focal point for our campaign and has already become a key starting point for conversations around our solution. I highly recommend the F6 team for their creativity, consistency, and excellent communication each time we work together.’
Global Marketing Executive, Peak Technologies.