Event marketing essentials

Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible?

Every event is different, and therefore requires a different approach—a one size fits all approach won’t cut it. Therefore, this month I thought I’d go into a bit more detail about the different kinds of events we help our clients with, and what is needed to take into consideration when planning your event marketing.

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From teasers to turtlenecks: how to plan a product launch event from the outside in

In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news for anyone planning to launch a product.

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How do you measure your ROI when you attend an event

Events are a great way to promote your business and showcase your products and services. Whether it’s an offline event—like a conference, exhibition, award ceremony, roadshow, product launch, corporate hospitality or a private party, or an online event—like a virtual event, events offer the opportunity to create a richer experience for your target audience by maximising personal engagement, while also providing insights into the value your business has to offer.

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Designing interaction: the art of brand storytelling at events

Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into a book. It could have been a webpage. Instead, he told the story through an event—an exhibition called The Happy Show.

The Happy Show forced Sagmeister’s story to be told in a three dimensional space. This idea of storytelling in 3D not only changed the game for how Sagmeister had to think about visual communication, but changes the game for brands who attend or set up their own events too.

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