Goodbye, 2014. Hello, 2015!

2014 has been a great year, and a lot has happened.

We’ve learnt that brands are embracing and striving to create content that resonates with their audiences. These audiences have become more and more complex, and their expectations are higher than ever. Second screen content, captivating content, interactive content – the sure thing is that often this content is not a hard sell, and more a story told that resonates with brand truths and cultural truths.

Brands have evolved as well and their demands are higher. Clients want work delivered through an integrated strategy. This has powered a comeback of the ‘full-service agencies’, which are more and more important and will be in the spotlight in 2015.

Will this put digitally-driven shops on edge in 2015? We’ll have to wait and see. This could mean, though, a refresh of the traditional agencies that are creative powerhouses.

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COMMS DEALER January 2015 – ‘LinkedIn’

Republished with permission of Comms Dealer
First published in Comms Dealer Jan 2015, p.8

People head to LinkedIn for one reason only – to create and nurture business-related connections. Future vendors, partners or job prospects, whatever reason they approach the platform for, they are typically in a different mindset than on any other social platform.

This makes LinkedIn the perfect platform to reach out and connect for business reasons. You can take advantage of this as a small, medium or large business and dramatically grow your network.

All the time and effort put into expanding your network helps with several other aspects too, such as the opportunity to conduct research in your field of interest. You can pick at your audience’s brain for a minimum cost and this can give you insight into what your consumers, partners and potential markets want. Read more