2014 has been a great year, and a lot has happened.
We’ve learnt that brands are embracing and striving to create content that resonates with their audiences. These audiences have become more and more complex, and their expectations are higher than ever. Second screen content, captivating content, interactive content – the sure thing is that often this content is not a hard sell, and more a story told that resonates with brand truths and cultural truths.
Brands have evolved as well and their demands are higher. Clients want work delivered through an integrated strategy. This has powered a comeback of the ‘full-service agencies’, which are more and more important and will be in the spotlight in 2015.
Will this put digitally-driven shops on edge in 2015? We’ll have to wait and see. This could mean, though, a refresh of the traditional agencies that are creative powerhouses.