Press can be a powerful medium. Its power to influence opinion is almost unlimited, so naturally, having a press presence can be an advantage in the face of competitors. The accrual of coverage can also generate interest amongst press bodies, which will likely result in widespread coverage in the future. Having such presence comes at a generally low cost, and the benefits are immense. First of all, you can increase your company’s visibility greatly. From small, to medium businesses, and worldwide corporations alike, all businesses benefit from reaching and creating interest for their consumers. Company visibility in the perspective of consumers and competitors permits an accurate portrayal of the company’s mission, activities and philosophy. Companies need to actively demonstrate their values to avoid ambiguity or possible misconceptions, and therefore boost their reputation. Good presence in the press also, unsurprisingly, brings in new customers and entices potential ones to find out more about your company. At the core of every business are the customers, and they need to be informed, satisfied and kept up to date with changes that may occur. This is an easy and straightforward way to keep your investors updated and informed, as after all, stakeholders are key to success.