Writing winning award entries 🏆 and actions speak louder than adverts 📣 Coffee break 21-04-17
Happy Friday! This week we’re talking about what went wrong with THAT Pepsi advert, and what turns an industry award entry into an award winner!
From teasers to turtlenecks: how to plan a product launch event from the outside in
In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news...
Measuring customer lifetime value, brand consistency, and choosing a content management system: Coffee Break 17-03-17
This week we’re asking if it’s time to shift customer interaction away from volume and start investing in quality, what consistency has to do with trust in branding, and what you need to know when choosing a content management system.
Marketing Week Live 2017 highlights
In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement. Didn’t make it to the event or simply wondering what all the...
Creative Thinking Strategies and What’s in a name: Coffee break 17-02-17
Happy Friday! This week’s coffee break covers why creative thinking strategies are as important, and the significance in choosing the right name.
Designing interaction: the art of brand storytelling at events
Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into...
User generated content in advertising and video marketing: Coffee break 10-02-17
Happy Friday! This week’s coffee break covers why Airbnb is shifting their marketing approach to focus on user generated content, and why video is essential in engaging and converting customers.
B2B content marketing and brands who KISS: Coffee Break 27-01-17
This week, we’re getting back to basics, asking what the value is for brands in keeping things simple, and why starting with your metrics might be the most important thing to do in B2B content marketing
Know thy customer: why your strategy should focus on customer experience
Your strategy, whether marketing, business, creative, campaign, or brand, is your game plan. It’s what success looks like and what it’s going to take to get there. Sure, your strategy will involve how you’re going to target your customers and...
DuckDuckGo, new ways of engaging with your audience, and sonic branding: Coffee Break 20-01-17
Here’s our roundup of what we’ve been talking about this week, including DuckDuckGo’s growing popularity, new ways of engaging with your audience, and why your brand could benefit from an earworm.