What exactly do PR people do all day?

If you were to spend a day in the life of a PR professional today, you would find it almost unrecognisable when compared to the job I entered as a sprightly 21 year old back in 2005. During the last 10-15 years we have seen the rise of social media, blogging, citizen journalism, YouTube, Fake News etc. and the steady decline of the so-called ‘traditional’ media. A lot has changed.

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From teasers to turtlenecks: how to plan a product launch event from the outside in

In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news for anyone planning to launch a product.

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COMMS DEALER February 2015 – ‘Social Media – Do’s and Don’ts’

Republished with permission of Comms Dealer
First published in Comms Dealer Feb 2015, p.12

We really hope you have enjoyed our series of social media marketing articles. Over the last few issues we have discussed the various platforms and how important they are for a strong presence and business growth in the channel.

This month, we will focus on what you really should and shouldn’t do on social media. While some things might sound like common sense, business growth can at times distract you from keeping your social platforms in check.

Make sure your social media profiles are entirely completed. We have seen many companies, even large corporations, miss out on small and not-so-small details when creating their profile. Would you read a book with a missing last chapter? We wouldn’t, so don’t expect your customers, partners or future opportunities to either.

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COMMS DEALER January 2015 – ‘LinkedIn’

Republished with permission of Comms Dealer
First published in Comms Dealer Jan 2015, p.8

People head to LinkedIn for one reason only – to create and nurture business-related connections. Future vendors, partners or job prospects, whatever reason they approach the platform for, they are typically in a different mindset than on any other social platform.

This makes LinkedIn the perfect platform to reach out and connect for business reasons. You can take advantage of this as a small, medium or large business and dramatically grow your network.

All the time and effort put into expanding your network helps with several other aspects too, such as the opportunity to conduct research in your field of interest. You can pick at your audience’s brain for a minimum cost and this can give you insight into what your consumers, partners and potential markets want. Read more

COMMS DEALER December 2014 – ‘Twitter as a powerful lead generation tool’

Republished with permission of Comms Dealer
First published in Comms Dealer Dec 2014, p.31

Twitter is probably one of the most underrated platforms when it comes to B2B use, especially in the telecoms channel.

For telecoms companies, lead generation is a top priority, but often the biggest challenge of them all. Did you know that 82% of social media leads for businesses come from Twitter? That’s a big number for a platform where 140 characters seem hardly enough to say much.

These companies tend to tweet whilst using the platform as a megaphone to push sales, regardless of who is listening. The advantage of doing this on Twitter is the high level of personal feel and personalisation. Users nurture their own feeds to suit their interests and preferences, and businesses aim to build a relevant and loyal following. Read more

Comms Dealer November 2014 – ‘Could Facebook help market your business?’

Republished with permission of Comms Dealer
First published in Comms Dealer Nov 2014, p.41

Facebook can often be regarded as a trivial task that can be done at any time, but there are quite a few reasons why having a presence on Facebook should be taken seriously.

Seeing as Facebook is a platform where everyone shares likes and their interests, you can do the same through your business page. Sharing news, photos and videos will help build relationships, either with potential customers or partners and help showcase your business personality. If the content put across is engaging, these relationships become a source of value and loyalty.

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Comms Dealer October 2014 – ‘Tips on Social Media’ by Candice Cunliffe

Republished with permission of Comms Dealer
First published in Comms Dealer Oct 2014, p.27

Cunliffe aims to turn social media naysayers into staunch proponents of a powerful tool that offers remarkable possibilities.

“There is no denying that social media has been growing significantly in the past years and it will continue to grow in the future” she commented.

“Social shouldn’t be regarded as a waste of time or just something you solely do over a pint in the pub, as there are strong examples of businesses successfully utilising its immediacy and focus as a dynamic, vital and measurable marketing tool.”

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Press Can Be A Powerful Medium

Press can be a powerful medium. Its power to influence opinion is almost unlimited, so naturally, having a press presence can be an advantage in the face of competitors. The accrual of coverage can also generate interest amongst press bodies, which will likely result in widespread coverage in the future.

Having such presence comes at a generally low cost, and the benefits are immense. First of all, you can increase your company’s visibility greatly. From small, to medium businesses, and worldwide corporations alike, all businesses benefit from reaching and creating interest for their consumers.

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