Happy Friday! This week’s Coffee Break covers how to write the perfect brief with your agency, and how machine learning is helping to create successful iconography for brands.
Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into a book. It could have been a webpage. Instead, he told the story through an event—an exhibition called The Happy Show.
The Happy Show forced Sagmeister’s story to be told in a three dimensional space. This idea of storytelling in 3D not only changed the game for how Sagmeister had to think about visual communication, but changes the game for brands who attend or set up their own events too.