Happy Friday! This week our Creative Strategist explains why tactics that pull your audience to your brand might work better than pushing yourself in front of them.
In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news for anyone planning to launch a product.
In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement.
Didn’t make it to the event or simply wondering what all the fuss was about? Our team has got you covered with our key takeaways from MWL2017.
Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into a book. It could have been a webpage. Instead, he told the story through an event—an exhibition called The Happy Show.
The Happy Show forced Sagmeister’s story to be told in a three dimensional space. This idea of storytelling in 3D not only changed the game for how Sagmeister had to think about visual communication, but changes the game for brands who attend or set up their own events too.