Happy Friday! This week we’re talking about what went wrong with THAT Pepsi advert, and what turns an industry award entry into an award winner!
If you were to spend a day in the life of a PR professional today, you would find it almost unrecognisable when compared to the job I entered as a sprightly 21 year old back in 2005. During the last 10-15 years we have seen the rise of social media, blogging, citizen journalism, YouTube, Fake News etc. and the steady decline of the so-called ‘traditional’ media. A lot has changed.
Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible?
Every event is different, and therefore requires a different approach—a one size fits all approach won’t cut it. Therefore, this month I thought I’d go into a bit more detail about the different kinds of events we help our clients with, and what is needed to take into consideration when planning your event marketing.
In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news for anyone planning to launch a product.
In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement.
Didn’t make it to the event or simply wondering what all the fuss was about? Our team has got you covered with our key takeaways from MWL2017.