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Going viral: The shift from traditional to digital media marketing

Since the rise of the Internet in the late 1980s and early 1990s, there has been a shift by many businesses from traditional media (i.e. print and television) to digital media (i.e. websites, email, and social media). Digital media has provided brands with the ability to share video, graphics, photos, and audio and allows the digital minded consumer the ability to gather information in a way that is tailored to them.

Although digital media shares many of the same functions of traditional media, there are many differences that exist between the two in terms of the relationships between users and the information put out by brands.

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Increasing organic traffic, the UX & UI difference, and media consumption motivations: Coffee Break 21-07-17

Happy Friday! This week we’re giving you inside advice on websites—from how to increase your website’s organic traffic, to translating what UX & UI actually mean. Lastly, we’re rounding up with the four main motivations for online media consumption to help you get those conversions.    

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Defining service design, and the future of online searching: Coffee Break 28-04-17

Join us for our weekly round-up of what’s got us talking around the coffee machine. This week we’ve been thinking about what the future of online searching means for brands, and why taking the time to design your services in a user-centred way could win you more business.

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What exactly do PR people do all day?

If you were to spend a day in the life of a PR professional today, you would find it almost unrecognisable when compared to the job I entered as a sprightly 21 year old back in 2005. During the last 10-15 years we have seen the rise of social media, blogging, citizen journalism, YouTube, Fake News etc. and the steady decline of the so-called ‘traditional’ media. A lot has changed.

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