What can we learn from “the worst rebrand of all time”? | Coffee Break

If there’s one thing I’ve inadvertently learned more about than I ever intended to, it’s football. White noise in our flat is Sky Sports, and the general atmosphere is more than likely to be dictated by whether Liverpool have won or not.

I’m by far no expert in football,­ but it’s my experience of those tenuous atmospheres, infamous for fluctuating between sheer delight and utter disappointment, that made me take a sharp breath when I received the email: Leeds had redesigned their logo.

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