2018: The year where brands grow up or get surreal

2017 was the year where brands met political, social, and cultural unrest with visual languages that seeked calm, authenticity, and simplicity. Greenery, soft pinks, and mixed metals gave us that hygge-like, cosy, reassuring feeling that everything was going to be ok.

This year brand visuals are stepping out and becoming bolder. They’re growing up, taking ownership, and in some cases, presenting brave, vivid, and unexpected alternate realities to escape to.


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