Join us for our weekly round-up of what’s got us talking around the coffee machine. This week we’ve been thinking about what the future of online searching means for brands, and why taking the time to design your services in a user-centred way could win you more business.
If you were to spend a day in the life of a PR professional today, you would find it almost unrecognisable when compared to the job I entered as a sprightly 21 year old back in 2005. During the last 10-15 years we have seen the rise of social media, blogging, citizen journalism, YouTube, Fake News etc. and the steady decline of the so-called ‘traditional’ media. A lot has changed.