Here’s our roundup of what we’ve been talking about this week, including why thought leadership is a key element in content marketing, how to create purposeful campaigns with triggered emails, and digital tightrope walking.
Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible?
Every event is different, and therefore requires a different approach—a one size fits all approach won’t cut it. Therefore, this month I thought I’d go into a bit more detail about the different kinds of events we help our clients with, and what is needed to take into consideration when planning your event marketing.
In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news for anyone planning to launch a product.
In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement.
Didn’t make it to the event or simply wondering what all the fuss was about? Our team has got you covered with our key takeaways from MWL2017.