Event marketing essentials

Last month I spoke about how important it is to measure ROI at an event, but the question remains: how can you ensure you’re getting the best ROI possible?

Every event is different, and therefore requires a different approach—a one size fits all approach won’t cut it. Therefore, this month I thought I’d go into a bit more detail about the different kinds of events we help our clients with, and what is needed to take into consideration when planning your event marketing.

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How many CTAs is too many, quality over quantity in content, and the medium is the message

Happy Friday! This week we’re asking how many CTAs are too many CTAs, whether it’s better to favour quality over quantity in content, and what impact the medium you use to deliver your content could be having on your messaging.

 

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From teasers to turtlenecks: how to plan a product launch event from the outside in

In the age of fake news and WikiLeaks, it’s clear that it’s never been easier to broadcast a message publicly. However, in an increasingly fast paced, information-saturated environment, commanding and maintaining attention is challenging. And unfortunately, this is bad news for anyone planning to launch a product.

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Measuring customer lifetime value, brand consistency, and choosing a content management system: Coffee Break 17-03-17

This week we’re asking if it’s time to shift customer interaction away from volume and start investing in quality, what consistency has to do with trust in branding, and what you need to know when choosing a content management system.

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Marketing Week Live 2017 highlights

In a constantly fluid field, Marketing Week Live aims to bring together the key challenges facing marketers with forward thinking advice, insights and solutions to drive brand engagement.

Didn’t make it to the event or simply wondering what all the fuss was about? Our team has got you covered with our key takeaways from MWL2017.

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Emoji search results 🔍 , inbound marketing and consumer powered marketing: Coffee Break 10-03-17

Here’s our roundup of what we’ve been talking about this week, including Google’s u turn on allowing emojis in search results, how to get the best out of inbound marketing, and why you should be encouraging your consumers to talk to each other about your product.

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