Events are a great way to promote your business and showcase your products and services. Whether it’s an offline event—like a conference, exhibition, award ceremony, roadshow, product launch, corporate hospitality or a private party, or an online event—like a virtual event, events offer the opportunity to create a richer experience for your target audience by maximising personal engagement, while also providing insights into the value your business has to offer.
Stefan Sagmeister thought he could be happier. He read books about happiness and spoke to psychologists. He tried meditation, dabbled in cognitive behavioural therapy, and threw back antidepressants. The story of his quest for happiness could have been made into a book. It could have been a webpage. Instead, he told the story through an event—an exhibition called The Happy Show.
The Happy Show forced Sagmeister’s story to be told in a three dimensional space. This idea of storytelling in 3D not only changed the game for how Sagmeister had to think about visual communication, but changes the game for brands who attend or set up their own events too.