When someone mentions the word marketing or advertising, what do you think of? Sales? Branding? Promotion? A clever TV advert? You will often find that many people confuse both the terms, marketing and advertising. While they are both very important, they are very different.
Your strategy, whether marketing, business, creative, campaign, or brand, is your game plan. It’s what success looks like and what it’s going to take to get there.
Sure, your strategy will involve how you’re going to target your customers and get those all-important conversions. It will say what you’ll be doing, when, and why. But what if we shifted the focus from what we’ll be doing, to what our customers are doing, when they’re doing it, and why?