Marketing Strategy 101: what platform should I use to advertise my brand?

Whether you are a big or a small company, knowing where to spend your budget wisely is something that worries us all.

Before the internet came along, it was easy: if you had a big budget you would spend it on a TV ad, if you had a smaller budget you’d do some radio or print advertising. But now the internet has opened a myriad of possibilities: is social media the right place to create brand awareness? Should I run an ad on Spotify? Invest in an app?

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