Behind every great project is a great brief

At a basic level, the role of any brief is to explain a project, and understanding the importance of well written briefs can make projects not only run more efficiently, but produce better results from agencies.

The rules

Be specific

Try not to be vague or overcomplicate the writing process. If the agency doesn’t have all the information, or there is any doubt about what the brief is trying to communicate, they will be left with more questions than answers. The more succinct and considered the brief is, the more well informed the agency will be in creating deliverables that not only match, but exceed client expectations.

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