COMMS DEALER December 2014 – ‘Twitter as a powerful lead generation tool’

Republished with permission of Comms Dealer
First published in Comms Dealer Dec 2014, p.31

Twitter is probably one of the most underrated platforms when it comes to B2B use, especially in the telecoms channel.

For telecoms companies, lead generation is a top priority, but often the biggest challenge of them all. Did you know that 82% of social media leads for businesses come from Twitter? That’s a big number for a platform where 140 characters seem hardly enough to say much.

These companies tend to tweet whilst using the platform as a megaphone to push sales, regardless of who is listening. The advantage of doing this on Twitter is the high level of personal feel and personalisation. Users nurture their own feeds to suit their interests and preferences, and businesses aim to build a relevant and loyal following. Read more