Augmented Reality is an indirect view of a physical, real-world environment whose elements are digitally augmented through generated sensory input such as sound, video, graphics or GPS data.
As a result, the technology alters and enhances one’s current perception of reality.
IKEA Augmented Reality Catalogue
In today’s marketplace, a company’s image can be just as important as the product or service it’s selling.
Often people underestimate the power of good branding, judging it merely as a design choice rather than an expression of the brand’s personality. A strong, recognisable brand, inspires trust and confidence to the public.
There’s nothing more memorable than an iconic brand mark or logo, a specific colour palette associated with your product or a famous name.